Thursday, August 2, 2012

Google Android Market Share Declines in US, Apple iOS Gains Ground

Some time ago, The Patent trials between Apple and Samsung reached a new climax all over the world. But In the U.S. market, Apple's performance is still strong in sales of its smartphones, and is rapidly catching up to Google android. This is good news for Apple, since Android phone has always been the biggest competitor of iPhone. Through the medium, high, low price range strategy makes Android occupied most of the global mobile phone market.

The experts announced that the performance of the Apple iPhone in the U.S. market has fully proved that the price is not all the factors that decided the sales. It is reported that Apple is expected to continue to expand their leading edge in the future, because, according to the latest survey, it shows that a large number of the iOS loyal users are planning to buy the new generation of iPhone that everyone think will be released in September..

In addition, according to the latest survey of Strategy Analytics, it shows that the demand for U.S. iOS devices is increase gradually .The report revealed that in the second quarter of 2012, Android's market share dropped from 60.6 percent a year ago to 56.3 percent of the Smartphone Operating System market in the U.S., while Apple's iOS rose by 10 points from 23.2 percent in the second quarter of 2011 to 33.2 percent this year.

According to StatCounter statistics, the iPhone Internet users are more than the users of Android phones in the United States. In the first quarter of 2012, the iPhone traffic market Share in the nation's smartphone traffic market accounted for 47 percent, while Android phones accounted for 41.42%. And in the end of the second quarter, it respectively accounting for 49.3% and 40.3%, the gap increased to nine percent.

Now London Olympics has already begun for six days, data from Sina weibo show that the Apple client user have released 39.78 million Olympic content right now, and Android users have released 35.7 million in second place; windows phone, Symbian, blackberry and other client ranked third with 8.16 million. Also, the most-followed keywords for each platform revealed some differences too; Apple users were interested in “muscles” and “pretty girls”; while Android users were interested in “eating” and “uniforms” and users on other platforms were into “gold medals” and “referees.”

"Apple is rumored to be launching iPhone 5 in the coming weeks, and that event, if it takes place, is going to heap even more pressure on Android in its home market," Mawston concluded.


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